Introduction
Writing the content for your website is one of the most important parts of any digital marketing strategy. It’s what gives your brand authority and helps you stand out from the competition. But sometimes, it can be hard to find quality writers who are also affordable. In this post, I’ll show you how to find a writer that fits your needs and budget so that you’ll have high-quality content for your website — even if you’re on a tight budget.
Determine what type of writer you want and set your budget
When you’re ready to hire a writer for your company, there are some key things you should consider. First, think about what type of writer would be best suited for your business. Are you looking for someone who can write basic web content that doesn’t need much editing? Or do you need a professional copywriter with experience in your industry?
Next, set a budget so that if the project goes over time or budget, there won’t be any surprises. If possible (and it’s often not), try to estimate how much work will actually go into each piece before making this decision. This will make it easier for both parties when everything comes together at the end of the project!
Create a brief that details your needs
As a web content writer, I’m always looking for new clients. The more clients I have, the better my chances of creating content that meets or exceeds expectations.
So why do I want to work with you? Honestly, it depends on the project. But here are some things to consider when writing your brief:
- What do you need help with? Give me an idea of what kind of project this is and what your goals are for the website content (is it just informational or do you want to get people excited about working with your company?).
- How much time do we have to complete this project? Are there any deadlines involved? If so, be sure to tell me so we can work together in order to make sure everything gets done in time.
- What level of experience does our writer need (or not)? Some people may only want writers who have been published before but others might be more open-minded about working with someone who hasn’t yet had their first piece published online—it all depends on what type of services they’re looking for! For example, if someone needs help finding an expertly written blog post then they’ll probably be okay paying less than someone who wants high-quality copywriting which takes longer because there’s more research involved.”
Reach out to potential writers
After you’ve created your list of potential writers, it’s time to reach out to them.
To do so effectively, you’ll need to:
- Create a personalized email for each writer (you can use the same template for all of them)
- Explain what kind of content needs writing and why it’s important for your business or organization.
- Ask for their quote on the job(s). This will help you determine if they’re within budget and also gives you an idea of how quickly they work—if they’re slower than expected by too many days/weeks/months, that could affect how much time they take away from other projects at this point in life (but not necessarily negatively).
If everything checks out with these steps, send over the job!
Send potential writers a test assignment
Send potential writers a test assignment.
A test assignment is an opportunity for you to see how well a writer can handle your content, as well as gauge their interest in the job. Send them a real-world scenario that’s relevant to your business and that they’ll be able to complete in less than an hour. For example: “I’m starting a new blog on dog training tips, here’s my first post.” Or if you have an ecommerce store, have them write a 500-word article on how to find size guides when shopping online. The key is for it not only be relevant (so you know they can do the work) but also give some insight into their writing style and tone (so you know they’ll fit with your brand).
Read the candidates’ test assignment and make a selection
Here are some tips to help you select the right candidate:
- Read their sample test assignment.
- Check the quality of their writing.
- Make sure they have done extensive research on your industry and your company, if that’s relevant to your project.
- Consider their style and tone—does it fit with how you want to sound? Are there any examples of them using similar language or tone in other work? If not, does this writer seem capable of adapting his or her style for yours?
- Check whether a candidate meets deadlines and has experience working with clients who are responsive and active participants in the process (if applicable).
Quality writing can help give your brand the authority your customers are looking for.
As you’re probably aware, writing is a skill that requires time to develop. You need to find someone who has the right skills, who fits with your brand and can deliver on time.
Fortunately, there’s an easy way to find the perfect writer for your website content: [insert link here]. This service will provide you with a vetted list of writers whose work has been reviewed by other clients before they contact them directly.
Conclusion
If you want your website content to be the best it can be, you need a writer who knows how to write it. By using these tips and tricks, you’ll find the right person for the job.