The internet has officially replaced the couch as the place where we sit, stare at a screen, and forget all about our surroundings. But who’s to blame for this phenomenon? Is it technology? Or perhaps it’s just that everything on the internet is so cushy and comfortable!
The truth is, internet readers are a fickle bunch. They want great content but they don’t want to have to work too hard to find it. We know this because we asked them in an informal poll conducted by us here at [Insert name of company here] headquarters: “What do you want from your blog posts?” Now, before you stop reading this article and go back online to check out what other people are saying about me writing 500k viral views blog posts for free… please stay put! This information might be useful if you’re trying to write something that will get read by lots of people on the web 🙂
Focus on the headline
The headline is the most important part of your post. It’s what will attract the reader to click through, so it needs to be short and punchy. You want people to read your blog posts, not just skim them — that’s why you need a compelling headline that will draw their attention.
A great way to write catchy headlines is by asking questions that readers can relate to or might find themselves struggling with. For example: “How Can I Make Money Online?” or “How Do I Write A Blog Post That Gets Me More Readers?”
You should also try adding controversy into your headlines if possible. People love reading about controversial topics because they want to see what other people think about them too! If you have an opinion on a certain topic, don’t be afraid of sharing it—but make sure it actually makes sense before writing anything down (that goes for anything else in life as well).
Keep the reader in mind
To make your article viral-worthy, you have to keep the reader in mind.
I know that sounds daunting, but it’s not as complicated as it seems. You just need to keep the following things in mind:
- The reader’s needs: The person reading your article has needs and interests of their own, so try to write for them instead of just writing what comes naturally to you. For example, if your friend wants advice on how to make money online with affiliate marketing and Google AdSense, then maybe don’t talk about how much money people make from selling books on Amazon.
- The reader’s interests: What kind of content does this person enjoy reading? Is there anything specific that they’d like more information about? Do some research beforehand so that when the time comes around for meandering tangents into topics outside of my comfort zone (the world at large), I’ll be able to direct those topics back toward something interesting instead of boring them stiff by talking about myself too much again because remember when we were kids growing up together and then we went off into separate worlds like ships passing each other at sea or something like that but anyway yeah let’s get back into what matters here which is making sure our readers are getting what they need!
Show, don’t tell
- Show, don’t tell. It’s a piece of writing advice that you’ve probably heard before, but do you really know what it means?
- The main idea behind “show, don’t tell” is that you should show the reader what is happening in your story instead of just telling them about it. Let’s say you have an article about how to choose a good website design company for your business. You could tell the reader how important it is to find a reliable company and then list some criteria they can look for when choosing one—but wouldn’t it be better if they could read examples of great websites or see photos of beautiful designs? That would help them understand what makes a good website design more effectively than just listing off some bullet points!
Take time with intros
When you write your blog posts, make sure that the first paragraph is the best one. It’s the one that readers are most likely to read and share, so it should be well-written and offer value to them (i.e., not just fluff).
The first paragraph is also likely to be shared on social media—and as a result, drive traffic back to your blog post. So make sure it’s good!
Use subheadings to guide and divide content
Subheadings are the perfect way to break up your content and guide readers through your blog post. They also make it easier for them to find the information they want.
Subheadings help readers follow a logical structure, scan content, or even just skim through content.
They’re also a great way to make your content more shareable (more on that later).
Write short paragraphs, sentences and words
You’ve probably heard somewhere that shorter paragraphs, sentences and words are easier to read. Here’s why:
- Short sentences and paragraphs are easier to remember. When you write in short bursts, your readers will be able to more easily recall what you just wrote.
- Short sentences and paragraphs are easier to understand. When you’re writing in short bursts, it’s much easier for your readers to follow along, because there’s less information per sentence or thought than if you were writing long form (like this blog post).
- Writing in short bursts is way easier than writing long form content like blog posts (and books!). That means when you’re done with the hard part of coming up with ideas for one paragraph—you’ll know exactly how much work needs doing on the next one!
Telling a story is more effective than selling a product
We all like to think we’re the hero of our own story, but when it comes down to it, most people are willing to be on the side of the hero if it means they can have a story worth telling.
You’ve probably heard this before: “If you want someone’s attention, tell them a story.”
The idea is simple: Telling stories about yourself or your company helps readers relate to you and build trust. In turn, that trust will lead them down whatever path you offer them – whether that’s converting into customers or becoming an evangelist for your brand.
Proofread for spelling and grammar errors. Even great writing can fall by the wayside if it’s riddled with typos.
It’s a good idea to use a spell checker and grammar checker, but there are still plenty of errors that will slip through the cracks. It’s important to proofread your writing for typos, punctuation errors, capitalization issues, word choice mistakes (using too many long words) as well as clarity and conciseness issues. You should also be sure that your content is written in an engaging manner so it’s easy for readers to understand.
The best way to ensure that your blog post is free of typos and other glaring errors is by hiring a professional proofreader who has experience editing web content or conducting content audits for businesses looking to improve their website ranking on Google Search Engine Results Pages (SERPs).
Web readers are impatient; give them what they want and keep their attention.
The web has some of the most impatient readers on the planet. They’re busy, distracted and looking for information.
Web readers are looking for answers. They want to solve their problems and get closer to the things they want in life—it’s no wonder why so many blogs exist on niche topics like weight loss, passive income and business success!
Web readers aren’t just looking for solutions though—they also want entertainment. After all, we spend a lot of time online so we expect it to be entertaining as well as useful; otherwise why would we spend our time there?
The bottom line: people come to your site because they need something from you or they want what you have (or both). If they don’t find what they need right away then chances are good that they’ll leave without ever coming back again—and who can blame them?
Conclusion
I hope these tips have been helpful in your quest to write high-quality content that drives traffic and engagement. Remember, the key to success is not just having great ideas, but also being able to execute them in a way that will resonate with your audience. So don’t get overwhelmed by all the information we covered here—just focus on your goal of creating a piece of writing that really resonates with people!