Introduction
You’re a busy business owner. You can’t afford to waste time writing blog posts for your website, because that’s time you could be spending managing your staff or growing your business. But if you don’t write content, then what happens? Well, it’s simple: nobody reads your blog. And if no one reads your blog, then why would they ever buy from you? So what are some ways that non-writers can get their words out there on the web?
Know your audience.
The content you write needs to be targeted towards a specific audience. If you don’t know who your potential customers are, how can you write something they will immediately want to read?
To start with some basic information, it helps to know the basics of what makes up an audience:
- Demographics (age, gender, ethnicity)
- Psychographics (personality traits)
- Social media activity (likes/follows)
Start with an outline.
Start with an outline.
If you’re having trouble getting started, it’s probably because you’re not sure what to write about. Even if your website is about a niche topic, there’s likely some key points that are important for readers to understand before they start reading the content on your site.
Outlining helps keep you on track as well as organize your thoughts and prioritize what information needs to be included in each section of the article, which should help keep it focused and concise.
Solve a problem for someone.
- Focus on the problem, not the solution.
- Make sure it is a real problem.
- Make sure it is a problem that people want solved.
- Make sure you are solving the problem for the right people.
- Make sure you are solving the problem for the right reasons
Do the research.
There are a number of ways to find the information you need. A good place to start is by using Google search. If you’re looking for statistics and data, try searching for “Statistic Brain” or “Google Trends” instead of just typing in your own keywords. This will ensure that you aren’t getting results from Wikipedia or other sites that have been written by someone else with the same idea as you have in mind.
Another good resource when it comes to writing content is other people’s research. Look up information on topics related to yours on Quora, Reddit and Medium – these platforms often have some of the most interesting things out there! You could even use them as inspiration before doing any writing yourself; sometimes just reading an article can spark new ideas that never would’ve occurred otherwise!
Schedule writing time.
Writing is a lot like exercise—it’s easier to do it when you have a scheduled time. If you can, try and set aside the same time each day or week for your writing.
We all have that one friend who likes to go on about how she gets up at 5:30am every day so she can be at the gym for an hour before work. She always looks tired, but then again, who doesn’t look tired after getting up early? It might seem daunting now (and very unlike your current habits), but if you commit to doing something every day until it becomes a habit, eventually it will become second nature and something that comes naturally to you without much effort or struggle.
It works with any kind of schedule-based activity: working out; writing; cleaning your house or car; taking care of kids/pets/in-laws—whatever! You just need to find what works best for YOU and stick with it!
Write your headline first.
Before you write a single word, write your headline.
- Headlines are not everything. The first thing people will see when they visit your site is the headline, so it’s important that it be enticing enough for them to read more. If you’re writing a blog post or article, the headline is typically used as an identifier for the page on social media platforms (like Twitter) and search engines. And if you’re publishing an email newsletter, it’ll likely be in the subject line as well—so it needs to draw attention there too! But don’t worry about making sure each piece of content has its own unique title; all headlines should be able to work together across multiple channels without feeling repetitive or overly cluttered with keywords.
Hire a ghostwriter to write the article for you.
You can also hire someone to write content for you. There are plenty of options here, from hiring a professional writer (an option that is still relatively affordable) to hiring a freelance writer (for more money) and up to hiring an in-house staff member or an agency.
If you’re looking for writers who are already familiar with the subject matter of your site, then consider working with a content writer—that is, someone who specializes in creating written material on specific topics. For example, if your website sells dog treats (like me), it would make sense to work with someone who has experience writing about dogs and animal nutrition. A content strategist might also be able to help fill any gaps in knowledge you have about your niche area(s). The same goes for editors: If nothing else in this article was clear at all times during reading time yesterday afternoon I wouldn’t have even bothered finishing it!
Get feedback from others.
You can also get feedback from others. Here are some ideas:
- Ask your audience to give you feedback on your content before it’s published. Ask questions like: “Does this make sense?” or “Is this clear?”
- Ask friends, family members and colleagues for their thoughts on the piece. Be open to hearing their criticism, even if it hurts! You’ll be surprised at how quickly people jump in with suggestions when they know that you’re willing to listen to them (and trust me—I’m speaking from experience here). Your partner may even have some good ideas about things that could be improved upon. Even though he or she may not work in the same field as you do, his or her perspective can help give depth and dimensionality to what you’ve written so far.
You can learn to love writing!
You can learn to love writing.
Writing has the potential to be one of the most rewarding things you do as an entrepreneur, because it’s a way for you to share your thoughts and ideas with others. It’s also a great way for you to connect with other people who are interested in the same things that interest you, and it can help build your personal brand if done consistently.
In addition, if someone else is willing to pay for something, then there must be value in what they’re paying for!
Conclusion
If you’re someone who feels like they hate to write, we hope that this article has given you some ideas for how to overcome your fear. We know that writing can be a challenge, but with the right tools and methods, it can become much easier! Writing is ultimately about solving problems for people in a way that’s both enjoyable and informative—and when you have that mindset going into an assignment, it becomes much more manageable. So keep these tips in mind next time you need to get some content on paper or screen: start by knowing your audience; take an outline approach for structure (or hire us if we didn’t already mention it above); do your research beforehand; schedule time off from any other responsibilities so you aren’t distracted by other tasks while writing; write down anything else before starting off; end on a high note with something compelling such as “Hire someone else to do this work instead!”